Ford made a big announcement in the long term auto show here, including plans to double its prevailing-wage labor in China by adding 1,200 employees by 2015 and introduce 15 new vehicles at the time.
Further signs of Ford's commitment to the world's largest automotive market, but perhaps the surest sign of installation 15 months ago from Joe Hinrichs as best man in Asia.
Ford sales in China rose 40 percent last year to 582,467 vehicles, and they rose 20 percent in March to 53,440, surpassing the 5.4 percent gain in the last month the overall market.
But why Ford has so much ground to make against General Motors, which has sold more than four times as many Ford cars here so far this year?
this is because in the mid-1990s, GM Ford out-raced to win the top prize of a joint venture with Shanghai Automotive, the competition that Ford is actually favored to win.
Ford wearing a full-court press to be a partner SAIC, or so it seemed. Ford Chairman Alex Trotman spent 10 consecutive days in China in 1994, an unheard-show of interest by the Big 3 CEOs.
But GM has a team of more noisy and determined international managers in those days.They snagged a deal and never looked back. Shanghai GM get off the ground in 1996 and Ford has been playing catch-up in China since then.
Enter Hinrichs, former boss of global manufacturers who took over the operations of Ford Asia-Pacific in December 2009. Last November he adds direct responsibility for Ford China.
Further signs of Ford's commitment to the world's largest automotive market, but perhaps the surest sign of installation 15 months ago from Joe Hinrichs as best man in Asia.
Ford sales in China rose 40 percent last year to 582,467 vehicles, and they rose 20 percent in March to 53,440, surpassing the 5.4 percent gain in the last month the overall market.
But why Ford has so much ground to make against General Motors, which has sold more than four times as many Ford cars here so far this year?
this is because in the mid-1990s, GM Ford out-raced to win the top prize of a joint venture with Shanghai Automotive, the competition that Ford is actually favored to win.
Ford wearing a full-court press to be a partner SAIC, or so it seemed. Ford Chairman Alex Trotman spent 10 consecutive days in China in 1994, an unheard-show of interest by the Big 3 CEOs.
But GM has a team of more noisy and determined international managers in those days.They snagged a deal and never looked back. Shanghai GM get off the ground in 1996 and Ford has been playing catch-up in China since then.
Enter Hinrichs, former boss of global manufacturers who took over the operations of Ford Asia-Pacific in December 2009. Last November he adds direct responsibility for Ford China.
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